Christmas music starts on 100.3 WNIC

- It's official -- the Christmas music switch has been flipped on 100.3 WNIC.

Jay Towers and his crew flipped the switch just around 8:15 a.m. Thursday, November 9. The first song that played was Andy Williams' "It's the Most Wonderful Time of the Year."

The radio station's Facebook page and phone lines have been flooded with comments asking where the Christmas music is. Many believed it started the day after Halloween every year. 

"I went back and looked as far as, I think, 2005. I've seen November 2; I've seen it go as far as I think November 14. It's just when it feels right," he says. "Our boss Tony just comes in and says, 'I think today we're going to do it.'"

This year's special guest that helped flip the switch was Roary from the Detroit Lions. 

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